Launched in June 2016 and successfully created awareness among the targeted young ladies who seek quality makeup products which value for money. Excel has penetrated to 50 cosmetic stores within 6 months, in which 25 stores are wall unit & gondola at prime locations. The hero product 3 in 1 Eyebrow Pencil has made a big hit in the market.
2022 New Nuanceful Pencil Liner
Products of EXCEL